3. Consent requirements
Our consent banner offers three choices: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”. Analytics and marketing cookies do not activate until you accept them. Your choice is stored in localStorage for 12 months. The banner links to this Privacy Policy.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
5. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Email: [email protected]. If you prefer, you can also reach us via the Contact page to ask about lessons, training programs, or how we handle data.
6. Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8. Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9. Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10. Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11. International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12. User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
13. What data we collect
Depending on how you use the site, we may collect the following categories of personal data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We do not intentionally collect special-category personal data (for example, health information, religious beliefs, or political opinions). If you include sensitive information in a message, we will treat it with care and use it only to respond to your request.
14. Legal basis for processing (GDPR Article 6)
We process personal data under the following legal bases:
Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) where relevant, such as arranging lessons or responding to service inquiries.
Consent (Art. 6.1.a). Analytics cookies are only enabled if you opt in.
Consent (Art. 6.1.a). Marketing cookies are only enabled if you opt in.
Legitimate interest (Art. 6.1.f). This includes protecting the website from abuse, maintaining availability, and keeping systems secure.
15. Retention periods
We keep personal data only as long as needed for the purposes described in this policy, and then delete or anonymize it. Specific retention periods include:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
16. Policy metadata (required)
- Last Updated: January 15, 2026
- Effective Date: January 15, 2026
- Changes notified via homepage banner minimum 14 days before taking effect
- This Privacy Policy is written to support clear advertising disclosures and a consistent landing page experience.
Questions about this policy can be sent to [email protected] or by using the Contact page. If you are requesting access, deletion, or correction of data, include enough detail so we can identify your request and respond accurately.
Related pages
For additional information, you can also read our Terms of Service or contact the team directly.